Tag: brand

EP16 – The best brands have a crystallized point of view

The best brands in the world ultimately have a crystallized point of view. They know why they exist, whether you call it purpose or experience, it doesn’t really matter. The point is that, whatever you call it, there is consistency. It is recognizable and it is explainable. Inside an organization, somebody has to be the […]

EP12 – Live your customer’s story with Tony Chapman

Tony Chapman won a multi-million dollar agency pitch with 40 pictures and a monologue. I was there to witness it, and ever since, have marveled at this marketing guru who is also one of Canada‚Äôs leading communication experts and one of the youngest members inducted into the Marketing Hall of Legends (2008).  Listen on SpotifyListen on […]