A strategic, well-connected Digital, Marketing and Revenue Executive with experience in digital transformation, strategy, business development and operations.
Results-oriented with a track record of success in building brands, developing leading edge digital marketing strategies, launching innovative data & analytics ecosystems, operating a digital challenger bank brand and servicing clients across multiple verticals.
Have run a full P&L of $350 Million and have acquired hundreds of thousands of clients through brand and performance marketing and transformed business models to be digital first.
- A proven leader of teams small to large
- Strong executive presence
- Capable of blending big-picture viewpoints with tactical considerations
- Focused on inspiring, building trust and achieving results
- Comfortable in organizations from start ups to large public entities
- Passionate about developing exceptional customer experiences and incredible employee engagement
Combining experiences including:
- Digital Transformation – building and evolving digital products, digital channels and digital business models
- Marketing and Marketing Technology – brand, digital, performance and acquisition, marketing automation, data driven, cross-channel with client and agency experience
- Channel operations – digital and omni-channel
- Big Data and Analytics – building complex analytics teams, data sets and capabilities
- Client Experience – implementing NPS and CSAT programs with improvement programs from the resulting data
The cheapest thing to change in a company is culture. Just make sure the two or three questions the CEO asks drive the right behaviors.Corby Fine